When fashion designer Rachel Gisch wanted to launch her new fashion label she came to Hill Productions & Media Group, Inc. to assist her with brand identity and website development. The brand identity not only had to serve as the company logo in the traditional marketing sense, but also as the face of the brand on clothing labels, tags, and even in metal as a finishing touch on handbags and other small accessories.
The website needed to be a showcase for Rachel’s work, but also an easy to navigate – well organized – e-commerce solution that would drive consumers to spend time browsing and increase their chances of making a purchase. With high conversion rates upon launch, Strut Apparel is on the rise to success. Check it out and be ready to STRUT!